1:15 frames · square
Case study

Why this artifact is built the way it is

When you’d need it

You have an announcement or a takeaway worth sharing, but a single poster buries it and a thread gets skimmed. You need a carousel that survives a fast scroll on a phone.

Key decisions

  • One message per frame — carousels lose people the moment a frame tries to say two things.
  • The opening frame is a hook, not a title, because frame one decides whether frame two gets seen.
  • A dedicated proof frame gives the claim something to stand on before the CTA asks for anything.
  • Square format so the pack works across feed and profile without re-cropping.

When to copy vs. adapt

Use as-is for a product drop, a launch takeaway, or a repurposed blog post. For a vertical Stories or Reels format, ask Toft to reflow the same frames to 9:16.

Inside

What’s in this artifact

  1. 01Opening hook
  2. 02Core message
  3. 03Proof point
  4. 04Takeaway
  5. 05CTA frame
Remix

Start with a variant

Same structure, your scenario — pick a starting prompt.

Create a social pack for a product drop announcement.Turn this blog post into five square visual frames.Make a campaign recap as a social carousel.
Related examples

More real artifacts.

9:165 frames · vertical

Instagram Story Example (Vertical Story Pack)

A vertical story pack example — hook, context, key point, proof, and CTA — paced for phones and short attention spans.

View example
A44 pages · memo

Product Launch Brief Example (Editable One-Pager)

A document-style product launch brief example — narrative, workflow, decision context, and recommendation — turned from rough founder notes into a readable memo.

View example
16:91 frame · funnel

Funnel Diagram Example (Subscription Conversion)

A funnel diagram example that shows conversion stages from awareness to paid customers.

View example
FAQ

Social pack questions

What makes a good social media carousel?

A strong carousel gives each frame one job — hook, message, proof, takeaway, CTA — so it stays readable in a fast scroll. This example follows that one-idea-per-frame rule.

How many frames should a carousel have?

Around five is a reliable default: enough to build an argument, few enough that people swipe to the end. You can ask Toft for more or fewer.

Can Toft make all the frames at once?

Yes. From one prompt Toft creates the whole pack, with each frame carrying a single focused message.

Can I change the format to vertical?

Yes. Ask Toft to convert the square pack into 9:16 vertical story frames or into a presentation.

Is this only for social media?

No. Square visual packs also work well for internal updates, compact explainers, and Slack-friendly summaries.

Do the frames stay editable?

Yes. Every frame and element is editable, so you can rewrite copy, swap colors, or add a frame by prompting Toft.

Make your own

Tools that build this.

3.2×faster to first draft
87%kept the AI layout
12output formats
0boxes dragged
Visual docs

Infographic Maker

Create structured visual explanations, stat boards, comparison layouts, and simple data stories from text.

Open tool
Weekly report
Q3 in one page
+38%MRR growth
1,204New users
Visual docs

One-Pager Maker

Turn notes into a concise one-page artifact for sales, strategy, fundraising, or internal updates.

Open tool
Series A · 2026

Coffee, delivered before you wake up

Presentations

AI Presentation Maker

Generate a structured, editable deck from a topic, outline, or paste of rough notes.

Open tool

Make your own social pack.

Describe what you need. Toft returns the finished, editable artifact.

Try it with this prompt