16:91 frame · funnel
Case study

Why this artifact is built the way it is

When you’d need it

A team knows signups are leaking but cannot agree where. A funnel makes stage-by-stage conversion visible before the discussion jumps to tactics.

Key decisions

  • Stages are named by user state, not internal team activity.
  • Counts sit with each stage so the shape communicates volume and drop-off together.
  • The diagram stays single-frame because funnel clarity comes from seeing the whole path at once.

When to copy vs. adapt

Use this for SaaS conversion, ecommerce checkout, hiring pipelines, or sales stages. Pair it with KPI dashboards when you need ongoing tracking.

Inside

What’s in this artifact

  1. 01Awareness
  2. 02Trial
  3. 03Activation
  4. 04Paid conversion
Remix

Start with a variant

Same structure, your scenario — pick a starting prompt.

Create a SaaS funnel from visitors to paid accounts.Make an ecommerce checkout funnel with add-to-cart, checkout, payment, and purchase.Show a hiring funnel from applicants to accepted offers.
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16:91 frame · KPI

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A KPI dashboard example that turns a handful of growth metrics into a scannable visual artifact.

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16:91 frame · process

Process Steps Infographic Example (Customer Onboarding)

A process steps infographic example that explains a repeatable workflow as a simple sequence.

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16:91 frame · comparison

Comparison Infographic Example (Pricing Plans)

A comparison infographic example that puts two options side by side with the tradeoffs visible.

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FAQ

Funnel questions

What is a funnel diagram?

A funnel diagram shows stages in a conversion path and usually highlights where volume narrows between stages.

When should I use a funnel diagram?

Use it when you need to explain conversion, drop-off, pipeline movement, or a staged narrowing process.

Can Toft include numbers in a funnel?

Yes. Include stage counts or rates and Toft places them in the visual.

Make your own

Tools that build this.

3.2×faster to first draft
87%kept the AI layout
12output formats
0boxes dragged
Visual docs

Infographic Maker

Create structured visual explanations, stat boards, comparison layouts, and simple data stories from text.

Open tool

Make your own funnel.

Describe what you need. Toft returns the finished, editable artifact.

Try it with this prompt