When you’d need it

You need to help a reader choose between options. The job is not to list everything; it is to make the meaningful tradeoffs visible quickly.

Key decisions

• The layout keeps options parallel so differences are easy to scan.
• Descriptions focus on fit and tradeoff rather than feature sprawl.
• Two options are enough for the example; more plans can be added once the comparison criteria are clear.

When to copy vs. adapt

Use this for pricing, vendor evaluation, product tiers, before/after states, and strategy options. Use a matrix when you need many criteria and rows.