16:91 frame · KPI
Case study

Why this artifact is built the way it is

When you’d need it

You have metrics, but the meeting needs focus. A lightweight KPI dashboard gives everyone the same read before the discussion starts.

Key decisions

  • Only four metrics are shown, because a review frame should focus attention rather than recreate a BI tool.
  • Labels use business language, so the artifact works for operators and executives.
  • The chart-style layout is editable, making it useful as a recurring review artifact.

When to copy vs. adapt

Use this for weekly reviews, campaign recaps, board snippets, or operational snapshots. For detailed analysis, link out to your source dashboard.

Inside

What’s in this artifact

  1. 01Leads
  2. 02Trials
  3. 03Paid customers
  4. 04Expansion
Remix

Start with a variant

Same structure, your scenario — pick a starting prompt.

Create a KPI dashboard for a marketing campaign recap.Make a founder weekly metrics snapshot with ARR, churn, pipeline, and burn.Turn these support metrics into a visual scorecard.
Related examples

More real artifacts.

16:91 frame · funnel

Funnel Diagram Example (Subscription Conversion)

A funnel diagram example that shows conversion stages from awareness to paid customers.

View example
◆ Strengths
◆ Weaknesses
◆ Opportunities
◆ Threats
16:91 frame · SWOT

SWOT Analysis Example (Market Entry)

A SWOT analysis example that turns a market-entry scenario into strengths, weaknesses, opportunities, and threats.

View example
16:91 frame · comparison

Comparison Infographic Example (Pricing Plans)

A comparison infographic example that puts two options side by side with the tradeoffs visible.

View example
FAQ

KPI dashboard questions

What should a KPI dashboard example include?

It should include a small set of metrics that match the decision at hand, with labels and values clear enough to scan quickly.

Is this a replacement for BI?

No. It is a communication artifact for reviews, decks, and updates, not a live analytics system.

Can Toft use my numbers?

Yes. Paste the metrics and Toft turns them into a visual frame you can edit.

Make your own

Tools that build this.

3.2×faster to first draft
87%kept the AI layout
12output formats
0boxes dragged
Visual docs

Infographic Maker

Create structured visual explanations, stat boards, comparison layouts, and simple data stories from text.

Open tool

Make your own kpi dashboard.

Describe what you need. Toft returns the finished, editable artifact.

Try it with this prompt