When you’d need it
You are a first-time founder raising a seed round and staring at a blank deck. You know your business but not the order investors expect the story in — and you have a partner meeting in three days.
16:910 frames · pitch deck
Case study
Why this artifact is built the way it is
Key decisions
- Problem and wedge lead, not the product — investors buy the market before the feature.
- The subscription funnel gets its own frame because retention is the whole thesis for a consumables business.
- Unit economics sit before the ask, so the raise reads as fuel for a working model rather than a hope.
- Ten frames, not twenty — a seed deck earns the meeting, it doesn't close the round on the page.
When to copy vs. adapt
Copy the structure directly for any consumer subscription or DTC seed raise. For B2B SaaS, keep the arc but swap the funnel frame for a sales-motion frame and lead economics with net revenue retention.
Inside
What’s in this artifact
- 01Problem and wedge
- 02Subscription funnel
- 03Market map
- 04Unit economics
- 05Launch timeline
Remix
Start with a variant
Same structure, your scenario — pick a starting prompt.
FAQ
Seed pitch deck questions
What should a seed pitch deck include?
A seed deck typically runs problem, solution, why now, market size, product, business model, go-to-market, traction, team, and the ask — roughly ten frames. This example follows that arc so investors can follow the story without hunting for the numbers.
How many slides should a seed pitch deck be?
Ten to twelve frames is the norm for a seed raise. The goal is to earn the next meeting, not to answer every question on the page, so each frame carries one idea.
Can I replace the coffee startup content with my own?
Yes. Open the example in Toft and prompt it with your company, market, traction, and fundraising ask. The frame structure stays; the content becomes yours.
Is this only useful for seed rounds?
It is tuned for seed-stage storytelling, but you can ask Toft to adapt it for pre-seed, a demo day, or a sales pitch by changing the emphasis and the ask.
Does the deck stay editable after Toft generates it?
Yes. Every frame, headline, chart, and diagram is an editable artifact element — you refine it by prompting or by editing directly.
Can I export the pitch deck?
Toft is built around shareable, editable artifacts with export lanes for common handoff formats such as PDF and images.
Make your own
Tools that build this.
Make your own seed pitch deck.
Describe what you need. Toft returns the finished, editable artifact.