9:165 frames · vertical
Case study

Why this artifact is built the way it is

When you’d need it

You want to teach or announce something on Stories or Reels, but the idea is bigger than one frame and a wall of text kills the format. You need paced, vertical frames that hold attention.

Key decisions

  • Stronger hierarchy and fewer elements per frame than a square pack — vertical is viewed one-handed and fast.
  • The hook frame does one job: stop the thumb. Everything else depends on it.
  • Story-ready pacing means each frame is a beat, so the sequence feels like a narrative, not a slideshow.
  • 9:16 native, so it fills the screen with no letterboxing.

When to copy vs. adapt

Copy for any Instagram or TikTok Stories explainer, product education, or launch teaser. For a feed carousel, ask Toft to reflow the frames to square 1:1.

Inside

What’s in this artifact

  1. 01Hook
  2. 02Context
  3. 03Key point
  4. 04Proof
  5. 05Call to action
Remix

Start with a variant

Same structure, your scenario — pick a starting prompt.

Create a vertical story pack for a product launch.Turn this newsletter into five mobile story frames.Make an Instagram story explainer for a new feature.
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FAQ

Story pack questions

How do I make an Instagram story sequence?

Break one idea into paced vertical frames — a hook, some context, the key point, proof, and a call to action. This example shows that as a five-frame 9:16 pack you can edit and export.

What size are Instagram stories?

Stories are vertical 9:16. This example is built native to that ratio so it fills the screen without cropping.

Can I use this outside Instagram?

Yes. The vertical format also works for TikTok, Reels, mobile ads, and short product-education flows.

Can I make it less promotional?

Yes. Ask Toft for a more educational, editorial, or internal tone and it rewrites the copy while keeping the pacing.

Can Toft reuse the same idea as a square carousel?

Yes. Use the related square social pack or ask Toft to reformat this one to 1:1.

Do the frames stay editable?

Yes. Each frame is an editable artifact you can refine by prompt or by hand before exporting.

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Make your own story pack.

Describe what you need. Toft returns the finished, editable artifact.

Try it with this prompt