When you’d need it

You are still organizing the idea. A deck would force an order too soon, and a list would hide relationships. A mind map lets you see clusters before deciding the final narrative.

Key decisions

• The center is the launch plan, not the company, so every branch is tied to action.
• Sub-branches separate research, build, GTM, and measurement so owners can work from the same map.
• The map is kept to two levels because deeper brainstorming belongs in the editor, not the preview.

When to copy vs. adapt

Use this for brainstorming, research synthesis, course planning, or strategy exploration. Turn it into a deck once the hierarchy is stable.